Intensity of Rivalry (one of Porter’s Five Forces)

Intensity of Rivalry (one of Porter’s Five Forces)

The strength of rivalry among rivals in a business is the degree to which companies within a market place stress on each other and restrict each profit potential that is other’s. Then competitors are trying to steal profit and market share from one another if rivalry is fierce. This reduces profit potential for all firms within the industry as a result. Based on Porter’s 5 forces framework, the intensity of rivalry among businesses is among the primary forces that form the structure that is competitive of industry. More →